WHO WE ARE
The Culture ConNEXTion™ is a community of cool that knows and understands the culture, and how to organically connect it with brands and businesses, to create real relationships, and drive cultural relevance.
We say conNEXTion because it’s not just about what we create today. It’s the bridge we build to what’s NEXT, by creating opportunities for brands to co-create with the culture.
We breathe the culture into brands and businesses to reach diverse, multicultural audiences and engage the total market. We are the culture. We create the culture. We influence what’s NEXT.
What We Do
The culture influences everything. Music. Style. Sports. Art. Comedy. Entertainment. Cool. Expression. Creativity. Trends. Markets. Society. Life. Brands and businesses can’t talk about culture without us. Can’t connect with the culture without consulting with the culture. We understand culture, because we come from the culture, and influence culture. We bridge the culture gap. We are the culture. We connect the dots for brands to what’s NEXT.
Who is Tony B?
“Allow me to reintroduce myself…”
Tony B. is an entrepreneur + industry trendsetter in culture + lifestyle strategy, with a unique perspective on pop culture, music, sports, entertainment, marketing, diversity + social issues. A multidimensional talent with 15 years of experience, he is an award-winning integrated marketing specialist, a leader in experiential activations, PR + social media campaigns, creative strategy, content creation + influencer engagement, via his extensive network + relationships. Tony B. has been the leading content creator for a top-five global communications agency, who is in demand to drive thought leadership across the industry, working with brands, organizations, colleges + universities, to empower the next generation.
Tony B.'s creative direction for global + multicultural agencies engages total market audiences, leading top clients to international accolades + multiple creative awards for music, marketing + influencer campaigns. His creative concepts + strategic leadership have driven brand campaigns to top honors at the Cannes Lions Awards, Clio Music Awards, PRWeek Awards, PR News Awards + SABRE Awards.
The director of the 2014 PR News Platinum PR Awards Multicultural Campaign of the Year, Tony B. is a respected leader in social media, honored as a national finalist for the 2012 PR News PR People Awards Social Media Professional of the Year.
A go to voice on all things culture, Tony B. is the founder of The Culture ConNEXTion™, a full-service consulting partner that is in-demand to guide brands + agencies in creating impactful culture marketing strategies, to drive cultural relevance, and engage multicultural + diverse audiences.
