Coors Light Search for the Coldest with Ice Cube, Bun B & DJ Drama

ROLE: NATIONAL PR DIRECTOR

  • Directed PR team in identifying + securing key media opportunities and coverage

  • Led national tour press briefings in each market with media and talent

  • Oversee talent social media content + calendars

  • Managed brand experience and engagement for VIP guests

  • Facilitated influencer engagement for each market

  • Delivered 248M+ earned media impressions, and drove African-American (AA) beer sales to surpass general market sales in 75% of SFTC markets

  • Honored as PR News Platinum PR Awards Multicultural Campaign of the Year

 

Billboard: Ice Cube Talks Coors Light Coldest MC Search & Touring

PRNEWSONLINE: Platinum PR AwardS MULTICULTURAL CAMPAIGN

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