Kenny “The Jet” Smith NBA All-Star Weekend 2020

ROLE: EXPERIENTIAL DIRECTOR

  • Identified, negotiated, and secured venues for all NBA All-Star Weekend experiences.

  • Managed brand partners, including Roc Nation, BEVEL, JBL + D’USSE.

  • Directed experiential teams across two events, leading event + content production.

  • Led VIP guest engagement and experience, including gifting + brand engagement.

  • Executive produced video content.

  • Managed vendors, venues, creative + branding.

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