WE BEEFIN’? - WENDY’S HIP-HOP MIXTAPE BREAKS THE INTERNET

ROLE: PR + DISTRIBUTION STRATEGY

  • Outlined PR strategy to lead with multicultural media, securing top culturally relevant coverage, with HYPEBEAST, Global Grind, and Genius, leading to coverage with Fast Company, Esquire, and Billboard, to reach a total market audience

  • Partnered with brand + creative agency to develop the streaming distribution release strategy, leading to the #1 Spotify Global Viral 50 single + the #3 album on iTunes Hip-Hop/Rap Chart

  • Secured top global creative, music + marketing awards, including top honors at the Cannes Lions Awards, Clio Music Awards, Adweek Arc Awards, PR Week Awards, SABRE Awards + PRSA Silver Anvil Awards

  • Influencer engagement included T-Pain, among other top hip-hop artists, influencers + media

  • Campaign was praised as “the greatest marketing campaign ever” on Good Morning America

 

BILLBOARD: Wendy’s Takes Aim at Fast Food Rivals McDonald’s & Burger King With New Mixtape ‘We Beefin”

 
 
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