#TEAMFRESH - WENDY’S x DON C STREETWEAR COLLECTION

ROLE: CREATIVE LEAD, TALENT + INFLUENCER PARTNERSHIP DIRECTOR

  • Developed the total creative strategy to launch Wendy’s first ever streetwear collection, for its NCAA March Madness partnership

  • Spearheaded talent partnership strategy with top global streetwear designer, Don C, to position Wendy’s as a leader in culture marketing

  • Co-collaborated with Don C + Wendy’s brand team to develop creative branding for the #TeamFresh collection 

  • Developed talent messaging + social media strategy to drive engagement with top influencers across sports, music, and fashion, including Virgil Abloh - Men’s Wear Artistic Director, LVMH

  • Created influencer gifting campaign, and facilitated organic influencer strategy to continue to drive social media engagement throughout March Madness

  • Outlined national PR strategy to lead with key multicultural + lifestyle media, to drive engagement with culturally relevant, diverse media targets

 

HYPEBEAST: A Closer Look at the Don C x Wendy's March Madness Capsule

 

USA TODAY: If you love Wendy's -- and fresh beef -- this swag's for you

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